Silos in the company: How do outdoor games break down barriers between sales and marketing departments?
Collaboration between the sales department and marketing often resembles a long-term marriage where partners have stopped talking to each other and have started to merely exchange accusations. Salespeople complain about the quality of the leads provided, while marketers get frustrated that their campaigns are wasted due to a lack of closing skills. This is a classic example of informational and competency silos. Many companies try to solve this problem with endless meetings, but more and more often, the key to success turns out to be changing the environment and a well-designed field game.
