Fun that helps. Why is CSR the future of team building?
Imagine two scenes. Scene one: A classic team-building event. A group of employees enthusiastically tries to shoot each other with paintballs. Some are having a great time, while others stand aside, waiting for the barbecue. The atmosphere is... okay. Scene two: The same group, but in different circumstances. Together, they are renovating a playground for a local orphanage. There's dust, sweat, and paint stains, but above all – genuine cooperation, laughter, and a sense that they're doing something important. Which picture strengthens the team more? Over the years, team building has been mainly associated with competition and entertainment. However, today more and more conscious companies are discovering that the strongest bonds are not formed during fun, but through working together towards a worthy cause. This is the essence of CSR (Corporate Social Responsibility) integration.